Sacha Cohen: What’s Your Blog’s Take-Away?
In traditional print publishing, there is a specific style called “service journalism”, which essentially means that that an article is filled with actionable tips and advice—what editors refer to as “take-aways.” Pick up any copy of Good Housekeeping, Self, or U.S. News & World Report and you’ll find “service” articles such as “Five Stress-Fighting Superfoods” and “Three Holiday Gifts That Keep on Giving”.These days, the most popular blog posts often take a page from services journalism. Whether it’s How to Go Green: Wine or Six Greener Ways to Get Around Town, service sells.
via blog.junta42.com
Friend Sacha Cohen writes tips on content strategy; mentions one of U.S. New's engagement styles. Read the tips: http://blog.junta42.com/content_marketing_blog/2009/12/whats-your-blogs-takea...
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