While Facebook’s spinning the changes largely as being about making things easier for users (which is true; the current privacy settings are enormously complex if you care to dive in), it’s also all about encouraging them to share more stuff publicly by letting them choose an “everyone” option each time they post something.
That will be key for Facebook (
) becoming as valuable as Twitter (
) in the realm of real-time search, where both are now integrated in Google. Although it has many times more users than Twitter, to date, most Facebook data remains private and, hence, inaccessible to search engines. We’ll see how that starts to change after today.
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