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December 22, 2009
 

Forrester: 2010: The Year Marketing Dies...

It is that time of year when every blogger, reporter and analyst is publishing their 2010 Social Media and marketing predictions.  (It's a rather odd phenomenon--aren't we interested in what's happening in the next twelve months other than in December?)  Forrester's own Social Media prediction report will soon be released, but I'd like to make my own big prediction:  2010 will be the year marketing--as we know it--dies.  Let's explore the trends and what they mean to marketers. 
via blogs.forrester.com

The rest: http://blogs.forrester.com/marketing/2009/12/2010-the-year-marketing-dies.html

Filed under  //   marketing insights   social media clippings  

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December 22, 2009
 

Forrester: The Role of the New Marketer

  • Won't be simply to focus on outbound messaging but to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint,
  • Won't be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience,
  • Won't be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers, 
  • Won't be to count friends, page visits, eyeballs, readers, or viewers but to measure changes in consumer attitude and intent,
  • Won't be merely to talk at consumers but to listen and engage one to one,
  • Won't be to build campaigns but relationships,
  • Won't be to create impressions but experiences, and
  • Won't be buy media but to earn it.
    • via blogs.forrester.com

    Filed under  //   marketing insights   social media clippings  

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    December 22, 2009
     

    Graphic: Change in Social Media Marketing Budget in 2010 (@MediaPost via @AnneWeiskopf)

    emarketer chart
    via mediapost.com

    Source: http://twitter.com/AnneWeiskopf/status/6927533740

    Filed under  //   cool infographics   marketing insights   social media clippings  

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    December 10, 2009
     

    Sacha Cohen: What’s Your Blog’s Take-Away?

    In traditional print publishing, there is a specific style called  “service journalism”, which essentially means that that an article is filled with actionable tips and advice—what editors refer to as “take-aways.” Pick up any copy of Good Housekeeping, Self, or U.S. News & World Report and you’ll find “service” articles such as “Five Stress-Fighting Superfoods” and “Three Holiday Gifts That Keep on Giving”.

    These days, the most popular blog posts often take a page from services journalism. Whether it’s How to Go Green: Wine or Six Greener Ways to Get Around Town, service sells.

    via blog.junta42.com

    Friend Sacha Cohen writes tips on content strategy; mentions one of U.S. New's engagement styles. Read the tips: http://blog.junta42.com/content_marketing_blog/2009/12/whats-your-blogs-takea...

    Filed under  //   blogging tips   marketing insights   stuff for journalists  

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