Flow by Vincent Gallegos

December 22, 2009

Forrester: 2010: The Year Marketing Dies...

It is that time of year when every blogger, reporter and analyst is publishing their 2010 Social Media and marketing predictions. (It's a rather odd phenomenon--aren't we interested in what's happening in the next twelve months other than in December?) Forrester's own Social Media prediction report will soon be released, but I'd like to make my own big prediction: 2010 will be the year marketing--as we know it--dies. Let's explore the trends and what they mean to marketers.

via blogs.forrester.com

The rest: http://blogs.forrester.com/marketing/2009/12/2010-the-year-marketing-dies.html

Filed under // marketing insights social media clippings

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December 22, 2009

Forrester: The Role of the New Marketer

Won't be simply to focus on outbound messaging but to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint,
Won't be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience,
Won't be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers,
Won't be to count friends, page visits, eyeballs, readers, or viewers but to measure changes in consumer attitude and intent,
Won't be merely to talk at consumers but to listen and engage one to one,
Won't be to build campaigns but relationships,
Won't be to create impressions but experiences, and
Won't be buy media but to earn it.

via blogs.forrester.com

Filed under // marketing insights social media clippings

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December 22, 2009