Flow by Vincent Gallegos

Today’s audiences are not only media consumers. They are active media producers that recommend, share, watchdog, create and more. But there’s a lot of disagreement and confusion about how to genuinely bring audiences into a journalism organization’s DNA.

As The Big Thaw notes, “Traditional journalists often do not like to mix community organizing with journalism because it can contaminate the credibility of the reporting. However, as the competitive landscape shifts from scarcity to abundance of information and voices, the ability to “cover” the news objectively is no longer the most valuable key competency. Building active communities among users is exponentially growing in value.”

Read the rest of the priorities (5 of them) & 2010 resolutions: http://www.beyondtheecho.net/2009/12/18/journalisms-main-priorities-in-2010-a...

Journalism producers in 2010 must:

1. Use in-person meetings and online spaces to facilitate sharing results of experiments and the how-to’s of collaborations.?
2. Create hubs where journalists and technologists can build new solutions together, just like massive groups of people contribute to open source software.
3. Include more women and diverse voices at the table discussing the future of journalism.?
4. Foster deeper working relationships with ethnic media and a diversity of journalists/bloggers. Support initiatives like the National Association of Hispanic Journalists’ Parity Project.
5. Fight for the reinstatement of the minority media tax certificate program and update it for the digital era.
6. Develop and share best practices and models for community engagement
7. Invest in telling journalism’s story of impact and the creation of impact definitions.
8. Develop resources to help streamline collaborations and criteria to evaluate their impact on the public interest.
9. Fight for policies that create a level playing field for nonprofit and commercial journalism organizations.?
10. Work with funders and investors to coordinate and increase support for experimentation and strategic collaborations.

Add your resolutions to this list in the comments section or on Twitter with the tag #JRes2010.

Source: http://twitter.com/beyondbroadcast/status/6897658810

On December 17, the Brookings Institution will host Alec Ross, the secretary of state’s senior advisor for innovation, for a discussion of these new tools of diplomacy.  Before joining the State Department, Ross served as convener for technology, media and telecommunications policy for Barack Obama’s presidential campaign. Previously, Ross helped lead One Economy, a nonprofit organization addressing the digital divide.

Brookings Nonresident Senior Fellow Kristin Lord, vice president of the Center for a New American Security, will join the discussion following Mr. Ross’s opening remarks. Brookings Senior Fellow Theodore Piccone, deputy director for Foreign Policy, will provide introductory remarks and moderate the discussion. After the program, panelists will take audience questions.

Thursday, December 17, 2009 - 10:30 AM to 11:45 AM
Saul/Zilkha Rooms, The Brookings Institution
1775 Massachusetts Ave., NW, Washington, DC

http://www.brookings.edu/events/2009/1217_diplomacy.aspx

In traditional print publishing, there is a specific style called  “service journalism”, which essentially means that that an article is filled with actionable tips and advice—what editors refer to as “take-aways.” Pick up any copy of Good Housekeeping, Self, or U.S. News & World Report and you’ll find “service” articles such as “Five Stress-Fighting Superfoods” and “Three Holiday Gifts That Keep on Giving”.

These days, the most popular blog posts often take a page from services journalism. Whether it’s How to Go Green: Wine or Six Greener Ways to Get Around Town, service sells.

Friend Sacha Cohen writes tips on content strategy; mentions one of U.S. New's engagement styles. Read the tips: http://blog.junta42.com/content_marketing_blog/2009/12/whats-your-blogs-takea...

You don't have to be a real person to amass a following on Twitter.

The brash and buffoonish Roland Hedley, a fictional Fox News correspondent created by cartoonist Garry Trudeau, has attracted more than 14,000 followers since he began "tweeting."

Trudeau's Doonesbury is still a daily cartoon strip, but he tweets as Hedley in real time.

Trudeau tells NPR's Robert Siegel that ABC's (real) White House correspondent Jake Tapper encouraged him to take Hedley to Twitter. Hedley was already tweeting in a Doonesbury storyline, but Trudeau says Tapper told him to have Hedley tweet in real time between strips.

Tapper himself is a "journotwit" — a journalist who uses Twitter — and he sometimes tweets about Trudeau and Hedley. "Garry Trudeau — who tweets satirically as @roland_hedley — thinks journotwits are time-wasting narcissists," Tapper wrote earlier this year.

Source: http://twitter.com/traclay/status/6469464275