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December 21, 2009
 

Journalism's 2010 Priorities, #3: Creating Engaged Communities (by @tracyvs & @jcstearns via @beyondbroadcast)

Today’s audiences are not only media consumers. They are active media producers that recommend, share, watchdog, create and more. But there’s a lot of disagreement and confusion about how to genuinely bring audiences into a journalism organization’s DNA.

As The Big Thaw notes, “Traditional journalists often do not like to mix community organizing with journalism because it can contaminate the credibility of the reporting. However, as the competitive landscape shifts from scarcity to abundance of information and voices, the ability to “cover” the news objectively is no longer the most valuable key competency. Building active communities among users is exponentially growing in value.”

via beyondtheecho.net

Read the rest of the priorities (5 of them) & 2010 resolutions: http://www.beyondtheecho.net/2009/12/18/journalisms-main-priorities-in-2010-a...

Filed under  //   stuff for journalists   the future of journalism  

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December 21, 2009
 

Top 10 Journalism Resolutions for 2010 #JRes2010 (via @beyondbroadcast @tracyvs @jcstearns)

Journalism producers in 2010 must:

  1. Use in-person meetings and online spaces to facilitate sharing results of experiments and the how-to’s of collaborations.?
  2. Create hubs where journalists and technologists can build new solutions together, just like massive groups of people contribute to open source software.
  3. Include more women and diverse voices at the table discussing the future of journalism.?
  4. Foster deeper working relationships with ethnic media and a diversity of journalists/bloggers. Support initiatives like the National Association of Hispanic Journalists’ Parity Project.
  5. Fight for the reinstatement of the minority media tax certificate program and update it for the digital era.
  6. Develop and share best practices and models for community engagement
  7. Invest in telling journalism’s story of impact and the creation of impact definitions.
  8. Develop resources to help streamline collaborations and criteria to evaluate their impact on the public interest.
  9. Fight for policies that create a level playing field for nonprofit and commercial journalism organizations.?
  10. Work with funders and investors to coordinate and increase support for experimentation and strategic collaborations.

Add your resolutions to this list in the comments section or on Twitter with the tag #JRes2010.

via beyondtheecho.net

Source: http://twitter.com/beyondbroadcast/status/6897658810

Filed under  //   stuff for journalists   the future of journalism  

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December 8, 2009
 

John Bell: Embrace the Complexity

This is a great time to be a Communications professional. There is a freshness to the discipline thanks to social media and an increasingly complex marcom universe. We are all participating in the transformation of public relations. Our mastery of new skills will guarantee our role as strategic advisors who design communications plans that have big impact. Add these skills to the expertise most walk through the door with and we will be that powerful Communications Professional of the Future – driving business results, building brand reputation, and helping our businesses transform.
via johnbell.typepad.com

Bummed to miss John Bell this morning: http://img159.yfrog.com/i/44hmn.jpg/

Filed under  //   brand clippings   john bell   media clippings   the future of journalism  

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November 30, 2009
 

Newsweek: Why We Tumbl (via @bdresher)

Why do we Tumbl? In the end, we use Tumblr not because it’s a great way to connect with our readers (though it is that), or because we believe this or something like it is a part of a new way forward for interaction between publishers and audience (though we think that too). We use Tumblr because it’s fun and while, you know, you can’t eat fun, or trade it in for fistfulls of dollars to fund serious journalism, we believe there’s a value in doing things we like simply because we like to do them, and that hopefully our fellow Tumblrs will too.
via newsweek.tumblr.com

Source: http://twitter.com/bdresher/status/6203647624

Filed under  //   connecting with audiences   innovation strategies   microblogging trends   the future of journalism  

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